The GRAEF food slicer in an everyday test

As a marketing agency for health and nutrition, we do not have an issue or an assignment...
Alexander Krings
April 24, 2020

As a marketing agency for health and nutrition, no topic or job is unusual enough for us. Due to a lack of scientific evidence, we subjected the "slicer" from the traditional German brand GRAEF to an everyday test.

We checked whether food that was bought in one piece in the supermarket and cut freshly and in portions with the food slicer every day before consumption has a longer shelf life and is edible than products that are bought ready-cut from the meat or cheese counter or the bread shelf become.

For this nutritional test, we worked together with the external test laboratory Böhm and were able to prove on the basis of microbiological and sensory analyzes that the Graef food slicer, especially in times when a sustainable lifestyle is increasingly becoming the focus of society, is no longer just in grandmother's kitchen, but has its place in every modern household. Our client will use the test result in product communication and thus save some sausages from being disposed of.

Astrid Krings carried out the test on behalf of crossrelations brandworks for the manufacturer GRAEF. Astrid studied ecotrophology with a focus on nutrition at the Münster University of Applied Sciences and works on projects in the nutrition and health sectors. She lives with her husband and their three children in Münsterland and has rediscovered the food slicer for daily use in the kitchen since the project.

Astrid Krings carried out the test on behalf of crossrelations brandworks for the manufacturer GRAEF. Astrid studied ecotrophology with a focus on nutrition at the Münster University of Applied Sciences and works on projects in the nutrition and health sectors. She lives with her husband and their three children in Münsterland and has rediscovered the food slicer for daily use in the kitchen since the project.

Report on kuechenjournal.com